How Redpill Group is investing in nature for net zero to build a strategic roadmap for Wales
Net Zero Industry Wales spoke to Pembrokeshire-based Dr Robin Daniels, Managing Director of Redpill Group, about how they are supporting nature-based solutions as a cornerstone of Wales’ net zero ambition.
What’s the NZIW × Redpill Group partnership about?
Our goal is to integrate investment in net zero infrastructure with nature — planning and funding energy, industry and landscape projects together so emissions fall faster, nature recovers, and communities benefit.
We aim to pursue a joined‑up set of real projects that can get built — where grid, renewables and industrial decarbonisation are planned and financed together with peatland, wetlands, rivers, coasts and forests — so Wales cuts emissions while restoring nature and strengthening local economies.
Why does joining up nature and infrastructure matter in Wales?
Healthy landscapes deliver services people rely on — storing carbon, reducing floods, improving water quality. When we plan and fund these services alongside energy and industry upgrades we lower risk and cost, create jobs and make faster progress to net zero.
For example, restoring peatland above towns can cut flood risk for communities downstream and lock away carbon, while coordinated grid upgrades and local renewables can underpin clean, reliable and cheaper power for households and businesses.
Why do you think now is the right moment to do this?
There are two important and strengthening tailwinds in international markets right now:
- Stronger rules and trust: Clear baselines and independent checks mean money moves only when benefits are real — making it easier to back joined‑up projects
- Momentum in Wales: Work by NZIW and partners points to huge opportunities; the next step is to build on this to create a set of compelling projects that combine energy, industry, nature and community benefits
How do you plan to get this off the ground? What are the first steps?
We’ve already started — with a focused feasibility sprint to turn intent into investible projects, through the following:
- One team: bringing the right Welsh, UK and international stakeholders together with clear roles
- One message: agree the story and integrity bar — what investors can rely on — and package it as a simple roadmap
- From map to term sheets: pressure-test 2–3 live projects that combine natural-capital potential with energy system value, to reach go/no-go for an institutional raise
We’re doing this with NZIW and partners, and with NatureFinance and their global market-design expertise to align finance with nature outcomes, in part so the approach is investable and repeatable beyond Wales.
How does this link to the energy transition?
Nature and energy are complementary. Restored landscapes lower system risk and damage costs; smarter grids and renewables reduce emissions. Planned together, they unlock more value than either alone.
That all sounds great. So, who’s doing what?
Net Zero Industry Wales convenes industry, government and communities and maps the decarbonisation pathways. Redpill Group originates and leads the programme—structuring nature-as-infrastructure pilots (through blended finance, offtake frameworks, registry/MRV) so they pass investment committees. Based out of Geneva, NatureFinance, brings deep nature markets and investment expertise and an extensive track record of innovation.
A final word for members and supporters — how can they engage?
There are three simple ways:
- Suggest a pilot: propose a place where nature and net‑zero upgrades can be planned together.
- Signal demand and capital: investors, corporates and financiers: let’s talk multi-year offtake or other ways to anchor a deal.
- Join the policy & learning track: local authorities and national policymakers: please do get in touch and we can arrange a briefing. We’re exploring ways of anchoring this in policy circles and your input is key.
Find out more about Redpill Group here.
Find out more about NatureFinance here.